Delhi
today witnessed the
launch of a new multi brand designer wear store, 'Paramparaa' at PP
Chowk, Desh
Bandhu Gupta Road, Karol Bagh, New Delhi. The store was launched amidst
great
pomp and grandeur, where renowned actress and choreographer Lauren
Gottlieb inaugurated the store. The celebration will continue for next
two days to mark
the launch of the store. Saturday, September 19, 2015 will
witness the presence of the designers at the store where customers can
meet them for a bespoke experience . On Sunday, September 20, 2015,
there will be a live act by the very talented Shibani Kashyap.
Spread over a
sprawling 14000 sq. feet, the 2
storied multi brand designer wear store displays high fashion couture and pret
- all under one roof. Paramparaa redefines fashion & offers an
extensive range of apparels and accessories, handpicked from the best and
prominent designers like Rohit Bal, Anita Dongre, AM:PM, Namrata
Joshipura, Pankaj & Nidhi, Nida Mahmood, Pero, and the likes. Only the finest
signature brands, designer labels and high end products are a part of
Paramparaa. The store is an address for high fashion lovers with a clear
affinity for fashion that is proudly Indian. The eclectic spread
here represents distinctive styling, unrivalled craftsmanship
& the entire range weaves a magical spell because of fine mixture of
colors, beautiful designs, graceful elegance and ethnic flair.
 |
| Piyush Gupta, Director Paramparaa |
The new store has been beautifully designed which gives a dash
of fresh & elevated look. Dramatically lit and spectacularly crafted, the
store has been created with as much passion and pride as the
creations. Anchored a leading jewellery store in the building, the address has a natural flow of
discerning shoppers. The rich and stunning interiors adds to the abundance of design
and art on display in this world of luxurious designer wear. The
entry of the store is through the well known jewellery brand P.P. Jewellers
which is a floor below Paramparaa. The location is a landmark location
visible from a distance with easy access and connectivity.
 |
| Lauren Gottlieb |
Paramparaa is
a store specially created to cater to the fashion connoisseurs of today. The new generation of affluent and fashion- conscious
Indians look for elegant yet classy fashion and Paramparaa has it all!