Care about the Right Hunger



The theme for World Food Day 2015 is “Social Protection and Agriculture: breaking the cycle of rural poverty”. This theme has been chosen in a bid to draw global attention to the role that social protection plays in eradicating hunger and poverty.

The core idea behind World Food Day is action against hunger, bringing people around the world together to declare their commitment to eradicate hunger in our lifetime. It is observed on 16 October every year in almost every country by millions of people. Yet it is ironical that In a country like India whose economy is ranked as the third largest in the world in terms of purchasing power parity also holds the unique distinction of housing the highest number of protein deficient and undernourished people in the world, 194.6 million to be more precise of which more than 65 million are stunted children.

An average Indian consumes approximately 37 gms per day, which is nearly half the levels recommended by World Health Organisation (WHO) of an average of 1 gm of Protein per kilogram of body weight per day.
It is these very shocking statistics that drove Poultry India to launch its ‘Eat Healthy, Eat Right’ Pan India Protein Awareness campaign. The campaign is aimed at educating people on the goodness of proteins -- from any source vegetarian or non vegetarian food -- and the important role proteins plays in supporting day-to-day health, fitness and general well being.

An article by India Food Banking Network shows up few facts about hunger in India.

·         India is home to the largest undernourished and hungry population in the world.

·         15.2% of our population is undernourished
·         194.6million people go hungry everyday
·         30.7% of children under 5 are underweight
·         58% of children stunted by 2 years of age
·         1 in 4 children malnourished
·         3,000 children in India die every day from poor diet related illness
·         24% of under-five deaths in India
·         30% of neo-natal deaths in India
(Source: http://www.indiafoodbanking.org/hunger)

Further, factors such as price rise and inflationary trends have led to the rapid rise in essential staple food items. In the last few days prices of staple grains and pulses have soared (Dal is retailing at an average of Rs 140 a kg) while a couple of eggs for breakfast cost you around just Rs 9 approximately people.

Another key highlight of the campaign is the education of the various sources of proteins in easily available daily foods. Below is a table of protein contents for various foods:

Item
Weight in gms
Protein per 100gms
Commodity price
per 100gms (Rs approx.)
Egg
100
13.2
8
Chicken
100
30
20
Mutton
100
26
40
Milk ( FULL FAT)
100
3.2
5
Yogurt
100
5
13
Paneer (FULL FAT)
100
11
35
Fish
100
22
100
Tur Dal
100
22
14

Poultry India is an organization which includes Indian Poultry Equipment Manufacturers' Association (IPEMA), National Egg Coordination Committee (NECC); CLFMA of India; Poultry Federation of India (PFI); All India Poultry Breeders Association (AIPBA); Andhra Pradesh Poultry Farmers Association (APPFA); Poultry Breeders Association (PBA-AP); West Bengal Poultry Farmers Association (WBPFA); Tamil Nadu Broiler Co-ordination Committee (TMBCC); Broiler Breeders Association - North (BBAN); Karnataka Poultry Farmers & Breeders Association (KPFBA); Indian Federation of Animal Health Companies (INFAH), Indian Poultry Journalist Association (IPJA) and All Odisha Poultry Association (AOPA).